Gender equality starts at the grassroots because young girls start making career choices at a young age. We believe that providing young girls with positive female role models helps break down stereotypes, unconscious bias and other limitations that prevent them from reaching their potential.
Research shows that girls from as young as seven are powerfully motivated by female role models. This type of connection is one of the most effective ways to instil self-confidence and expand their career aspirations.
Over the next few years, we plan to create an extensive online platform, giving girls access to powerful role models of every age and from diverse cultures, backgrounds and industries.