You Must Be Liked
(especially on Instagram)
“Teens today feel compelled to emulate their favourite celebrities by sharing outfits, hairstyles and the look-at-me poses to faceless peers who can judge them in a nanosecond.“
Jessica Montague, Herald Sun, 2016
6 out of 10 girls felt prettier online compared to life – direct result of number of likes they get online.
Dove Study 2016 #NoLikesNeeded Campaign