Creative Director and Copywriter
Anna worked as an interpreter, teacher and market researcher before running her own business as a copywriter and creative director. We asked how she got there.
Anna had several professions before running her own business as a copywriter and creative consultant. She found the role that suits her best at the age of 31 and has had a rich and varied working life.
What work do you do?
I’m a copywriter and creative consultant. I run my own small business called Mayday Copywriting. I write web content and copy for all kinds of businesses.
When you were at school did you know what you wanted to do?
I knew I loved to read and write and I was very good at English and languages. I used to write and design little magazines for my baby sister when she was sick.
How did you get started?
I worked as an interpreter and a casual French teacher before I decided I really wanted to write for a living. I’ve always loved words – I am the sort of person who can enjoy reading a dictionary, so I thought ‘What can I do with words?’ maybe journalism or copywriting. I had a friend who ran an ad agency and I put together some concepts to show him. He said I had talent, so I applied to Copyschool to learn how to write advertising copy. Then I approached a couple of advertising agencies and offered my services for free if they didn’t use the writing. Luckily, they did use it and I got paid.
What do you love most about your work?
Using my creativity for causes I believe in and being paid for it. I jokingly call it “using my powers for good instead of evil.”
What are you afraid of?
Failing and looking stupid. But the idea of not trying new things and just doing the same thing every day is even scarier!
What was your greatest accomplishment so far?
I won some advertising industry awards and was recognised by my peers.
Who helped get to where you are today?
Many kind people read my work over the years and gave me the chance to write in various forums. I even wrote a speech for the CEO of FilmVic which was delivered at a filmmakers’ convention. Hard work and determination will take you a long way. Every day is a blank page with the possibility of new opportunities.
What is one of the biggest advances in your industry over the past 5 years?
Communicators in advertising and marketing are learning about new technology almost daily! Digital innovations are continually changing the way we all communicate.
What’s your advice for young girls thinking about pursuing a career in your industry?
Being creative for a living is a privilege, but be prepared for a fast-moving environment, with deadlines.
What kind of work do women do in your industry?
Everything from creative work to account management, to content production. They’re natural communicators.
When you had your first job, did you ever imagine you’d be doing what you do today?
No, but whatever job I did, I tried to learn all I could and master it. Not just because it’s the right thing to do, but also because no matter how lowly the role, you WILL use some of the knowledge and skills you gained later in your career.
In your wildest dreams, what would you love to do every single day and get paid for it?
I would love to be like the Dalai Lama and inspire millions of people with my words – I wouldn’t need to get paid!
Job: Creative Director and Copywriter