Anna Kortekaas

Graphic designer

Owner, Anna K Design

What work do you do?

I’m a graphic designer.

When you were at school did you know what work you wanted to do?

I wanted to be a singer in musical theatre – design was a backup idea that I never thought I would be able to pursue.

How did you get started?

I hated my university course (Bachelor of Music at the University of Melbourne Conservatorium) and my boyfriend at the time knew I had a dream of being a graphic designer. He encouraged me to try and gain entry to the best graphic design course in Melbourne at the time. It worked and I never looked back.

What do you love most about your work?

When a strong idea is developed and it’s successful for the client.

What was your biggest ‘fail’ so far?

Working in a prestigious design studio overseas that was WAY too corporate for my style and having the people absolutely killing my joy and confidence!

What’s been your biggest accomplishment?

Longevity of career in an industry that has completely changed since I started in it. Also, being able to be self-employed and make it work financially for my family. The awards have been great too!

Who helped you get to where you are today?

There have always been one or two people who have been wonderful in each job I’ve ever had.

Has technology changed your industry in the last 5-10 years?

Completely. It has cheapened the industry and changed the importance of design in everyday life. Unfortunately, skilled, experienced designers are up against someone who has just learnt the software and willing to charge minimal money to get the job done.

What’s one piece of advice you can give young girls thinking about a career in your industry?

Have many strings to your bow (i.e. lots of skills) and research the future of graphic design before committing to it.

In your wildest dreams, what would you love to do every single day and get paid for it?

Travel and test out beautiful boutique hotels in stunning places around the world.

Job: Graphic Designer
Industry: Advertising